For years, I was the person behind the scenes — managing CRMs, writing SOPs, running member portals, keeping operations alive for businesses growing faster than their systems could handle.
I was the one who inherited the aftermath of a pretty-but-broken funnel. The leads that fell through the cracks. The automation that fired at the wrong time. The landing page that looked polished on launch day and created three weeks of manual cleanup every single time a new client signed up.
So I went deep on funnels. Studied conversion. Got inside the strategy. And I realised my operations background wasn't a detour — it was the differentiator.
Now I build landing pages and funnels that are strategically sound, visually sharp, and operationally airtight. When I take you on as a client, I'm not just making something that looks good at launch. I'm building something that holds up six months from now — when your team needs to update something at midnight and you're not around to explain it.